All-Farmers-Online Inc. Operating Model Guidelines
1. Guidelines Changes
3. Product Creation Guidelines
4. Value Added Services (VAS)
5. Fulfillment Method Guidelines
6. Return Guidelines
7. Promotion Guidelines
8. Payment Terms Conditions and Payment Schedule
9. Product/Account Delisting and Order Regulation
10. Sensitive Goods Policies
1. Guideline Changes
Any major change regarding the below guidelines that impacts the vendor operating model will
be communicated via Email to vendors. Vendors are required to keep the registered email up to
date with All-Farmers-Online Inc.
All-Farmers-Online Inc. has set up a clear and transparent commission structure, based on the
category of products offered by the vendors. This commission structure can be reviewed on
3. Product Creation Guidelines
The Sales Agent/Vendor is responsible for creating products as well as uploading pictures and
content that meet All-Farmers-Online Inc.’s expectations. All-Farmers-Online Inc. staff will
review and quality check each product to ensure they are compliant with All-Farmers-Online
Inc.’s expectations. A product will not go live unless it meets all requirements. All detailed
content guidelines are available per category on request.
4. Value Added Services
All-Farmers-Online Inc. Express is our premium service that will grow your sales and ease the
fulfillment of your orders. All-Farmers-Online Inc. will store, pack and ship your items directly to
your customers at a fee.
All-Farmers-Online Inc. Studio: As an incentive for all new vendors, All-Farmers-Online Inc.
offers a free* photo-shoot to ensure a seamless on-boarding process. Images are taken and
uploaded on behalf of the vendor in line with the All-Farmers-Online Inc. standards.
5. Fulfillment Method Guidelines (Vendor Drop Shipping)
Cancellation Rules: If the stock of the vendor is up to date, no cancellation should occur. The
Vendor will be charged (commission of the item x2, capped at 2500 Naira per item) for every
order cancelled at his will.
Fulfillment time rule: The Vendor/SalesAgent commits to processing (i.e. setting the order to
“ready to ship”) every order within 24 hours of the item hitting the vendor’s Seller Center portal.
All-Farmers-Online Inc. Express
Thanks to All-Farmers-Online Inc. Express, the Vendor does not have to manage his stocks
anymore. Products Fulfilled by All-Farmers-Online Inc. will be delivered to the customer faster,
resulting in better customer satisfaction. Additionally, All-Farmers-Online Inc. Express items will
be featured on the All-Farmers-Online Inc. website with the All-Farmers-Online Inc. Express
badge, adding more visibility. To be approved for Fulfillment by All-Farmers-Online Inc. Service,
please raise a claim. Requests for the All-Farmers-Online Inc. Express service will be reviewed
based on available warehouse space. If your request is approved, you may submit a
Fulfillment by All-Farmers-Online Inc. inbound request. The request will be reviewed individually
by the All-Farmers-Online Inc. team and may be amended.
If approved, you will be able to drop off your stock at All-Farmers-Online Inc. warehouse or have
All-Farmers-Online Inc. to pick it up for you.
Packaging Guidelines + Sanctions
All-Farmers-Online Inc. will conduct tests and audits of the packaging practices of each
Vendor/Sales Agent and may refuse to ship an order for which the packaging is not matching
the Packaging Guidelines. If the products packaged do not meet guidelines, items can be
repackaged by All-Farmers-Online Inc.
6. Return Guidelines
Return to Vendor / Return to Inventory
Once marked as “Failed Delivery” and the package is untouched by the customer, it would be
sent to the Return Hub un-tampered for pick up/delivered to your doorstep. If the package has
been opened by our customer, it will be retrieved and sent to All-Farmers-Online Inc.
Warehouse where it will be quality checked and returned into our inventory.
The All-Farmers-Online Inc. team processes items for return to vendors on a daily basis.
Vendors should only come to the warehouse to pick-up return items if they have received a
confirmation email from the All-Farmers-Online Inc. team. You are required to provide your
Seller ID while visiting the warehouse to pick returns. If you do not have your seller ID, please
raise a claim with the name of the store-owner/ store-representative. This person must come
with a valid form of ID that matches the information given.
The confirmation email would include the number of items processed for pick up & the
scheduled date. It is your responsibility to ensure that the list of items given to you in the
warehouse matches the list received in the confirmation sent to you. If it does not match, please
raise a claim with the list of items collected.
7. Promotion Guidelines
All-Farmers-Online Inc. regularly offers the possibility to vendors to join open promotion
campaigns, based on special prices offered to the customers. The vendor can join the
promotion through seller center Promotion features. Once his offers have been reviewed and
accepted by All-Farmers-Online Inc. commercial staff, the vendor has the obligation to respect
his commitment, both in terms of price and stock available for the promotion. In case the vendor
would not respect his commitment, All-Farmers-Online Inc. reserves the right to apply sanctions
as per section below (see Sanctions section).
>Vendor must keep in mind that the discounts provided through the promotion feature is a
discount based on the original selling price of the product.
8. Payment Terms Conditions and Payment Schedule
All vendors will receive weekly payments for items set to delivered within 7 days of the payout
day. Every vendor on www.allfarmersonline.com will be allocated a business day of the week,
from Monday to Friday, for payments. If you are, for instance, a Vendor with Friday as an
allocated payout day, you will receive payment for items set to delivered during the period 7
days prior to the payout day. For example, the payment made on Tuesday, March 24th will be
for all items set to delivered between March 17th and March 23rd.
Sales and Order Regulations
All-Farmers-Online Inc. has set high operational expectations for all vendors joining on the
Behaviour leading to Charges:
If the vendor does not respect the contract terms, it will be charged as per below structure:
Cancelled items: All orders cancelled before an item is shipped due to vendor error will be
considered out of stock and will be charged a Fee.
Late Shipment: All orders set from Pending to ready-to-ship after the required timeline of 24
hours will be charged a Late Fulfillment Fee.
Returns: All items returned by the customer due to a vendor-related issue, such as incomplete
item, defective product, counterfeit product, or missing item, will be charged a fee.
All-Farmers-Online Inc. will charge fees as per the below levels:
Cancellation:2 X Standard Commission value capped at 2500 Naira per Item.
Late Shipment: Standard Commission value capped at 2500 Naira per Item.
Sales Regulation on Bad Quality Products
Sales Regulation is based on returns
Vendor Delisting Due to Counterfeits
Products offered to our customers MUST be authentic as All-Farmers-Online Inc. has ZERO
tolerance for the sale of fake products, including any products that have been illegally
replicated, reproduced, or manufactured.
50,000 Naira fine on first occurrence of detection of a listed replica or fake.
50,000 Naira fine on second occurrence of detection of a listed replica or fake.
On the third occurrence, the vendor will be delisted and barred indefinitely from the platform.
Below are the Order regulation criteria for vendors with respect to cancellation rate and
Orders on your account will be regulated the following week based on your cancellation rate
orders and orders you were able to successfully ship within a four week period.
Cancellation Rate Daily Order Regulation
2.5% – 5.0% 75% * DCF
5.0% – 10.0% 50% * DCF
Tier Pending to Ship Order Limit (PTSOL)
Silver max (10*DCF,150)
Initiation 5 N.B. Daily Capacity to Fulfil (DCF) = (Total orders – OOS orders)/ Number of
For issues regarding order regulations, kindly raise a claim or call +1-888-…..
Sensitive Goods Policies
For sensitive goods products, Vendor must add to the description of its products the below
Product Creation Requirements. If for the mentioned Categories the requirements are not
matched, the products of the vendor can be delisted.
Terms & Conditions for All-Farmers-Online Inc.
(1) All-Farmers-Online Inc. owns and operates a platform in Nigeria that allows merchants to sell
their products to the public over the internet. This platform is currently provided on the website
www.allfarmersonline.com, but may be provided on different websites or applications in the
(2) The merchant will have the opportunity to sell their products on the All-Farmers-Online Inc.
platform. All-Farmers-Online Inc. is entitled to accept purchases on behalf of the seller. The
service provided by All-Farmers-Online Inc. is limited to referring customers to the merchant and
accepting orders and payments on their behalf. In addition to this at All-Farmers-Online Inc. ‘s
discretion they may provide the merchant with analytics about the performance of the
merchants’s products and additional marketing support. This support may be reflective of the
agreed level of commission.
(3) The merchant authorises All-Farmers-Online Inc. to accept binding orders from customers
on their behalf.
(4) All-Farmers-Online Inc. may carry out changes to the website or service, or suspend the
service, without notice.
2 All-Farmers-Online Inc.s rights and obligations
(1) The merchant acknowledges that the relationship between customers and
both available on the website.
(2) All-Farmers-Online Inc. will present on the website the products listed by the seller. The
merchant will be responsible for listing their own products.
(3) All-Farmers-Online Inc. is authorised to accept binding sales on behalf of the merchant and
will be careful to pass order data on to the merchant as well as technology allows.
(4) In order to maintain its reputation for quality and high standard of service, All-Farmers-Online
Inc. reserves the right to terminate the relationship with the merchant if the merchant repeatedly
receives bad reviews or complaints, or fails to comply with our recommendations.
3 Merchant’s rights and obligations
(1) The merchant is obliged to provide all the information necessary when listing a product on
www.allfarmersonline.com. This should include but is not limited to, a detailed title and sub-title,
price, quantity, picture and description. The merchant must never knowingly deceive a potential
customer by misrepresenting their product/s. The merchant must notify All-Farmers-Online Inc.
of any changes to the detail of their listings while uploaded on the site.
(2) The merchant guarantees that information listed on All-Farmers-Online Inc. relating to his
products satisfies all legal requirements, and in particular satisfies information requirements for
(3) The merchant will be responsible for keeping an up-to-date inventory of all their products
listed on All-Farmers-Online Inc.
(4) The merchant guarantees that the information provided by him does not violate any third
(5) The merchant will contact the customers no more than is necessary for processing the
transactions referred by All-Farmers-Online Inc.. In particular, the merchant will not send any
advertising email or other commercial advertisements to the customer without prior agreement
from All-Farmers-Online Inc. or the expressed wish of the customer. When delivering products
sold via All-Farmers-Online Inc., the merchant will not advertise any of All-Farmers-Online Inc.
(6) The merchant will process orders and arrange delivery with all reasonable care the moment
receipt of confirmation of sale is received through the All-Farmers-Online Inc. site via email
and/or text message. The delivery options and time indicated on their listing is binding, orders
should be fulfilled within 1 working day. The merchant is required to keep his advertised
products and services available to the best of his ability. Repeated stock-outs will result in the
removal of the merchant and all their products from the All-Farmers-Online Inc. platform.
(7) If the merchant cannot fulfill an order submitted to him, he must notify All-Farmers-Online
Inc. as soon as possible, and within 1 day of receiving the order at the latest.
(8) The merchant agrees to adhere to his range of products and prices as provided to
All-Farmers-Online Inc. and as described on their listing on the website. The merchant
guarantees that there are no ongoing criminal, bankruptcy or tax proceedings or other penalties
outstanding in relation to the products they are selling through the platform. The merchant
further guarantees to take great care to keep up-to- date his range of products, stock count,
prices and associated terms and conditions, like delivery fees.
(9) The merchant representative is to provide All-Farmers-Online Inc. with a copy of his/her valid
Identity Card at the contract signature.
(1) The merchant agrees to pay All-Farmers-Online Inc. a fixed percentage commission on the
gross revenue from their sales made through the All-Farmers-Online Inc. platform. Depending
on the category it may be appropriate to agree different commission percentages for certain
items or product categories.
(2) All-Farmers-Online Inc. may start charging additional fees for the sale of goods through the
All-Farmers-Online Inc. platform at any point. These may include but are not limited to, listing
fees, multiple photos fees and enhanced marketing fees. In the event of the introduction of
further fees, the merchant will be notified prior to their commencement in writing and they will
have the option to opt out.
(3) All-Farmers-Online Inc. reserves the right to adjust the percentage commission, providing
suitable notice is served in advance to the merchant. All-Farmers-Online Inc. will give the
merchant adequate notice of any commission changes, in writing. This does not cover
adjustments that constitute a material change of the contract terms, which would require an
additional agreement on the change.
5 Customer online payment
(1) In case of electronic payment by the customer (e.g. by credit card, debit card, or Wireless
online Transfer), All-Farmers-Online Inc. collects the payment for the relevant order in
All-Farmers-Online Inc.’s name on behalf of the merchant, and pays it out to the merchant
according to the invoicing agreement.
(2) The merchant will keep receipts of deliveries to customers for at least 13 months and make
those available on request. In case of problems that may cause the order to be rescinded, or in
case of a delivery failure, the merchant must immediately notify All-Farmers-Online Inc. by
phone so that the credit card payment may be cancelled.
(3) The merchant bears the risk of abuse of the payment medium (e.g. of credit card or debit
card fraud). If a fraudulent payment has been credited to the merchant, All-Farmers-Online Inc.
reserves the right to correct the amount the merchant is invoiced to offset this payment.
6 Invoicing and merchant payment
(1) All-Farmers-Online Inc.’s invoices may be delivered by email, online, fax, post or in person.
They include All-Farmers-Online Inc.’s claims on the merchant, commission, and, if applicable,
other fees as stated in §4 (2).
(2) All-Farmers-Online Inc. is to send a monthly statement of confirmed orders to the Supplier by
the 10th of each month after which the supplier will have 5 days for verification and commission
(3) The merchant is to pay commission to All-Farmers-Online Inc. by the 5th day of receiving the
monthly statement unless there are disputes/clarifications needed which have to be conveyed to
All-Farmers-Online Inc. in writing within the allocated 5 days.
(4) In case the supplier receives the payment of sold products/services on
www.allfarmersonline.com directly, supplier is bound to pay the agreed commission to
All-Farmers-Online Inc. in 5 days of receiving statement each month.
(5) Payments would be made by bank transfer or cross cheque payable to ‘All-Farmers-Online
(1) The merchant indemnifies All-Farmers-Online Inc. from all claims arising in relation to
matters outside All-Farmers-Online Inc.’s control, including but not limited to the quality of goods
and services provided by the seller. The merchant further indemnifies All-Farmers-Online Inc.
from third parties’ claims resulting from any violation of laws and regulations by the seller.
(2) All-Farmers-Online Inc. cannot guarantee that its service will be free from all malfunctions,
but will exercise all reasonable care and skill to resolve any such case.
(3) VAT liability rests with the merchant and All-Farmers-Online Inc. will not be responsible for
any VAT issues.
Both parties are obliged to treat confidentially the content of this agreement, as well as all other
information and data they acquire in connection with the partnership, and not use it for purposes
outside the scope of this contract or pass it on to third parties. This obligation is in force for 1
year after the termination of the contract. Both parties are obliged to follow privacy laws and
handle accordingly all data related to customers, suppliers and business partners.
(1) All-Farmers-Online Inc. has the right to freely maintain the merchant’s listing and its ranking
on the website. All-Farmers-Online Inc. offers customers the opportunity to give ratings and
reviews of the merchant’s goods and services on the website, and has the right but not the
obligation to publish these online and make them visible to all customers. All-Farmers-Online
Inc. reserves the right to delete ratings and reviews.
(2) All-Farmers-Online Inc. may scan, transcribe, and publish online the merchant’s listings,
logos and other materials required. The merchant grants to All-Farmers-Online Inc. a royalty-
free, perpetual, unrestricted licence to use and distribute any materials provided by him, for the
purpose of advertising All-Farmers-Online Inc.’s service. In particular, this includes use in
Google AdWords campaigns, domain name registrations and other online marketing and search
engine optimization measures.
10 Terms and termination
(1) This agreement is valid as soon as the merchant signs the contract, or fulfils an order
referred by All-Farmers-Online Inc., and remains valid indefinitely, until termination by either
party. Termination can occur at any time, with a period of notice of one month, in writing, by
email, post or fax. The revenues generated during this notice period are still subject to the
partnership agreement. The right to immediate termination by either party for important cause
(2) The right to immediate termination in particular covers the case where the merchant
repeatedly receives negative ratings and reviews on the website, and when these are not
obviously unjustified. Repeatedly providing misleading information or withholding information
required to present the merchant’s items is also grounds for immediate termination. Typos,
mistakes and transmission errors are excluded from this, as long as they are not caused with
intent or by gross negligence.
(1) If a single clause in this agreement is invalid, both parties will endeavor to replace the invalid
clause by a valid one that reproduces as closely as possible the intended economic meaning of
the invalid clause. The validity of the rest of the agreement remains unaffected. This applies in
particular if the agreement is found to be incomplete.
(2) All-Farmers-Online Inc. reserves the right to modify his general terms and conditions without
giving any justification. In that case, All-Farmers-Online Inc. will give the merchant adequate
notice via email. The notice will contain advice on the right and period of objection to the
changes, and on the consequences of leaving unexercised the right to object.
(3) The changed terms and conditions are considered agreed by the merchant if he does not
object to them in writing within 2 weeks of receiving notice of the changes.